Find amazing sponsored post opportunities for your blog

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In today’s post, I am going to share some tips on making money from your blog. This is part of my series of tips for bloggers. Earning cash is one area that many bloggers struggle with. The good news is that earning money on your blog is not as complicated as you might think! Options include affiliate marketing, hosting adverts and writing sponsored posts.

There are many ways to make money blogging. Trying them all at once can be overwhelming. In this post, I am going to focus on sponsored posts and how many great opportunities are out there waiting for bloggers!

Three ways to find sponsored posts

Many brands will want to pay bloggers to place sponsored posts on their website. These could be posts written by yourself or by the company.

To get a head start it is worth improving your Domain Authority (DA) by writing guest posts. Some brands will focus on your social media presence, so you might need to spend time working on that. But be aware that having thousands of followers is not important to all brands. Some will care more about DA, rankings with search engines, or traffic figures.

Connecting with brands and landing sponsored posts is the first step and it can be a little daunting. But if you are nervous about pitching to strangers, don’t worry. There are a number of places to find opportunities to get paid blogging, that don’t involve pitching.

Sign up with blogging networks

Joining blogging networks can be a great way to make connections with brands and find paid opportunities. On some networks, brands list their opportunities and you can apply for them. On others, bloggers create their own profile and brands can find the bloggers they want to work with.

Pros: There are many networks you can join and opportunities to find. Some examples are Get Blogged and Bloggers Required. These both list opportunities which you can apply for once you have registered.

On Get Blogged, brands will specify in their posts what their criteria are. This means you don’t have to waste time pitching for opportunities you can’t get.

Depending on where your strength is you can find opportunities which match them. For example, you can find brands which only care about your DA. That’s great if you have a strong DA but are lousy at social media! However, if social media is your strength you can also find brands that match your profile.

You can also join other networks including Awin Opportunity Marketplace and TapInfluence. On these networks you set up a profile. Then brands who want to work with you will contact you.

Cons: Some of the opportunities out there are low paid. You could also be competing with a large number of bloggers for each opportunity.

Pitch directly to brands

Pitching directly to a brand which you want to work with is a great way to get sponsored posts. Choose brands which fit well with your blog and which your audience is likely to connect with. Firstly research the company. Then find out the name of the person to contact. Personalise your pitch to the brand.

Pros: You won’t be competing with lots of other bloggers and you can set your own rates.

Cons: It will take effort and time to get your pitch right. You will have to get used to lots of rejections for each acceptance you get. Brands will be receiving lots of pitches. You will have to work to make sure yours stands out in the crowd.

Create a Work With Me page and let brands come to you!

This is one of the simplest ways to get sponsored posts. Once your blog is doing well you will find requests for sponsored posts in your Inbox.

Pros: If you put the initial work in to create a strong Work With Me page you should find opportunities come your way.

Cons: You will need to be aware of potential scammers or brands trying to get free sponsored posts. Don’t jump to accept every opportunity emailed to you. Join bloggers Facebook groups. If in doubt you can ask for the advice of experienced bloggers on whether a proposal is genuine.

I hope you enjoyed this post and get on well with finding and landing sponsored posts!

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Alex is the kind of parent who wants to discuss the latest hero movie or middle-grade book series on the school run. She grew up on the Lord of the Rings books and has a background in education & publishing. She believes all children & young people can enjoy wonderful story-telling and loves sharing ideas with others.